IKEA’s latest festive collection HEMBJUDEN, a colorful blend for festivities

IKEA’s latest festive collection HEMBJUDEN, a colorful blend for festivities
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Hyderabad: IKEA, a leading Swedish home furnishing company, today unveiled its latest collection, HEMBJUDEN. It is a collection designed to make your home feel warm and welcoming during the festive time. 

The pattern, look and style of HEMBJUDEN is ideal for hosting various festive gatherings for friends or families. Due to its design and style, HEMBJUDEN products can easily blend with your existing décor items. The collection is a sure way to make your hosting and dining experience even more elaborative. There are two beautiful patterns that run through the collection, a colorful and vibrant Moroccan tile pattern and an intricate floral print in black and white. You can choose a pattern that you connect with and mix them up with your existing products. This way you can lighten up not just your table setting but almost every corner of your house. 

On the occasion of the launch, Kavitha Rao, Country Commercial Manager, IKEA India said, “As festivities are around the corner, the many people, across different parts of the country are preparing to celebrate with their family and friends. We are delighted to launch the HEMBJUDEN collection that includes all products required to make your house festival ready. From decorative articles to dining pieces and furnishing items, HEMBJUDEN has everything for your needs.”

You can add a dash of color to your sofa with the striking cushion covers or brighten your table and living room in the evenings with tea light holders. New product from this collection such the flower-shaped serving plate, the lighting chain or the lantern, helps set the festive mood for you and your guests. 

With prices starting as low as INR 499 the gorgeous collection is not only charming but also affordable for more of the many people. The collection is an outcome of a remarkable collaboration between Jennifer Idrizi, a UK designer who also designed other celebration collections such as DOFTRIK and HEMMAFEST, and Andreas Fredriksson, in-house designer at IKEA of Sweden. 

HEMBJUDEN would be available across IKEA stores, IKEA’s online website, and IKEA’s mobile app starting March 2022.